Cory M. Baker
Founder & Managing Partner
Mr. Baker’s career and experience spans over 20 years across intellectual property, investing, brand management, M&A, licensing and marketing. Prior to the Consortium, in 2014 Mr. Baker partnered with Neuberger Berman to develop, launch and manage Marquee Brands. Marquee is a brand management company and acquisition platform sponsored by Neuberger Berman, where he operated the company along with Mr. DeVirgilio, as well serving on the board of managers. Before Marquee, Mr. Baker was Principal & Founder of Julian Wolf, a brand management & business development agency serving a wide range of clients in fashion, sports and entertainment including Sony Pictures Television.
Before founding Julian Wolf in 2013, Mr. Baker was the Managing Director of Brand Strategy and Development at Infinity Lifestyle Brands, heading up the firm’s brands division and overseeing all licensing, marketing, strategy, and development for the private equity portfolio. Mr. Baker also served on the management team at Iconix Brand Group, Inc. as VP, Business Affairs where his role included closing on over $1 billion in brand acquisitions and joint ventures and growing the portfolio from 12 to 24 global brands. At Iconix, Mr. Baker also helped strategize the company’s international marketing and brand management to develop cross-brand licensing expansion programs for the entire roster.
Mr. Baker began his career as an attorney specializing in intellectual property, corporate law, licensing and anti-counterfeiting focused on clients in fashion, media and hospitality. In 2019 together with Mr. DeVirgilio, Mr. Baker was named among FN’s Power List 2019: The Business Titans. Mr. Baker received his B.A. from the University of Maryland, College Park with Scholars citation in International Studies and his J.D. from New York Law School. Mr. Baker remains an avid industry speaker and advisor across the consumer industry.